Content design & UX writing lead
I craft content that elevates experiences
About
I’ve been a storyteller for as long as I can remember. How people take action to change personal outcomes has always fascinated me. Throughout my career, I’ve been able to explore dozens of behavioral puzzles across many industries. I always approach human-centered design problems holistically, but my lens of specialty is verbal language.
Approach
My studies of psychology, screenwriting (the cinematic kind), and digital design inform my approach to content design and user experience.
Psychology has focused me on insights into what motivates people, how they process information, and which factors guide their decisions.
Screenwriting has given me a lens into narrative structure, verbal economy, and the construction of emotional arcs.
Digital design has shaped how I craft experiences that bridge digital and physical-world spaces — by focusing on user needs, business goals, and circumstantial constraints.
Lists
Recent areas of focus
• AI in user experience
• Mobility & autonomous vehicles
• Trust, safety & well-being
• Integrated physical/digital environments
• Streaming media
Expertise
• Content design & strategy
• Product & content design guidelines
• Cross-functional collaboration
• Data-driven content optimization
• Presentation & influence
Gallup Clifton StrengthsFinder themes
• Ideation
• Futuristic
• Strategic
• Individualization
• Achiever
Availability
I’m exploring new full-time and contract opportunities. I’m currently based in San Francisco, and open to local and remote roles.