Liz Claiborne Inc.
Executive Producer, Creative Director

• provided creative direction & conceived brand voice; conducted needs discovery; performed strategic analysis; crafted specifications, project plan, budget, & information architecture; managed design, build, quality assurance, testing, & launch; & wrote copy for comprehensive redesign of LizNet, the company's intranet


• formulated strategy & crafted information architecture for a redesign of the company's public-facing corporate site

JWT
Senior Producer
Client: Merrill Lynch

• managed content strategy, audit, & transfer; led build, quality assurance, & launch of Global Private Client Intranet redesign


• produced the Economic Outlook Roundtable online video project

Time Inc. Content Solutions / Igicom
Senior Producer
Clients: DDB Worldwide, The Advertising Research Foundation, & Unilever

• crafted information architecture; designed taxonomy, navigation, & search; & wrote training materials copy for comprehensive redesign of DDB Connect, the global ad agency network DDB's corporate intranet
  
• crafted phased delivery recommendation & information architecture; & wrote training materials copy for the Advertising Research Foundation's portal redesign


• crafted requirements & information architecture for redesign of Unilever's MakingLifeBetter.com

Tribal DDB
Senior Producer
Clients: DDB Worldwide, Johnson & Johnson, & ING

• performed content needs analysis & content audit in collaboration with internal teams; selected & managed vendors; managed planning, design, implementation, content transfer, delivery, quality assurance, user testing, & launch; drafted specifications, project plan, & budget for redesign of DDB Connect


• produced redesign of & updated content on DDB Worldwide's public-facing corporate site


• produced microsites & rich media banner ad campaigns for Neutrogena, Clean & Clear, & ING Direct

MRM Worldwide (McCann Erickson)
Senior Copywriter
Client: MasterCard

• collaborated with account executives, creative directors, art directors, brand managers, & client on branding, content strategy, information architecture, & search engine optimization for multichannel campaigns


• wrote copy for microsites on Priceless.com (including Priceless Picks, PayPass, Cards & Services, World Elite, & the travel property Destination: Priceless)


• wrote copy for microsites, banner ads, social media, & consumer e-mails for co-branded initiatives with Sheraton, Major League Baseball, & the PGA

Fly Communications
Copywriter
Clients: Pernod Ricard, ESPN, D&B, AnchorBlue, & Samsung

• Wrote website content, promotional e-mails, print ads, & direct mail for Bushmills, Wild Turkey, Pernod, Soho Lychee, & Chivas Regal


• Wrote banner & print ads for ESPN Insider & ESPN The Magazine


• Wrote drive-to-web direct mail promotional & membership packages for D&B


• Wrote website content, in-store, & radio spots for AnchorBlue


• Wrote for Samsung's MP3 player product line microsite & banner ads

Projects: Columbia International Affairs Online, Columbia American History Online, Columbia Earthscape

• oversaw the direction, development, & production of award-winning, subscription-based digital archives consisting of up to 50,000 assets


• created & implemented project plans detailing strategic objectives, technical specifications, identification of risks, contingencies, scheduling, budget, & allocation of creative & technical resources


• collaborated with stakeholders on design, editorial, implementation protocols, & accountability


• managed builds, testing, quality assurance, & launches


• recruited, trained, scheduled, supervised, & evaluated creative & technical staff


• prepared, revised, & presented project status reports

Advanced proficiency in Microsoft Office, Project & Visio, HTML, Dreamweaver, & WordPress

Intermediate proficiency in Photoshop, InDesign, FileMaker Pro, DHTML, CSS, JavaScript, XML, & XHTML

Basic proficiency in Final Cut Pro, Avid, Compressor, Squeeze, DVD Studio Pro, Illustrator, & Flash