frank joseph rudy

collaborated with account executives, creative directors, art directors, brand managers, and clients

wrote copy for multichannel campaigns (web, e-mail, direct mail, print, banner ads, in-store, and radio)

conceived, documented, and implemented content strategy and information architecture

MRM Worldwide (McCann Erickson):
MasterCard — Finance
wrote copy for Priceless.com microsites, including Destination: Priceless, banner ads, and consumer e-mails

Time Inc. Content Solutions and Igicom:
Unilever — Consumer Packaged Goods
crafted requirements and designed information architecture (including taxonomy, metadata schema, and search) for redesign and relaunch of MakingLifeBetter.com

The Advertising Research Foundation — Nonprofit
performed needs analysis, crafted requirements, and designed information architecture (including taxonomy, metadata schema, and search) for comprehensive portal redesign and relaunch

Fly Communications:
Samsung Canada — Electronics Retail
wrote copy for mp3 player product line microsite and banner ads

Bushmills — Spirits
wrote copy for microsites, e-mail and direct mail drive-to-web campaigns

Chivas Regal — Spirits
wrote copy for microsites and e-mail campaigns

Wild Turkey — Spirits
wrote copy for print ads, website, e-mails, and direct mail drive-to-web campaigns

Pernod — Spirits
wrote copy for website

ESPN The Magazine & ESPN Insider — Entertainment
wrote copy for direct mail, banner, and drive-to-web print ads

Dun & Bradstreet — Finance
wrote copy for direct mail packages

BMG Music Club — Music Retail
wrote copy for direct mail membership packages

Anchor Blue — Fashion Retail
wrote copy for website, e-mail campaigns, in-store promotions, and radio spots

JWT:
Merrill Lynch — Corporate Communications
managed content strategy, audit, and transfer for Total Merrill, the Global Private Client Intranet redesign, and the Outlook 2007 Roundtable online video project

Tribal DDB:
DDB Connect — Corporate Communications
performed needs analysis, crafted requirements, co-designed information architecture (including taxonomy, metadata schema, and search), and managed content audit and transfer (including data mapping and database management) for comprehensive intranet redesign

DDB.com — Corporate Communications
produced agency network site redesign

Corsair Studio:
NAACP Legal Defense Fund — Nonprofit
co-designed information architecture (including taxonomy, metadata schema, and search), and managed content audit, transfer, and maintenance (including data mapping, database management, and production) for comprehensive site redesign

Sushi Samba — Dining & Nightlife
co-designed information architecture (including taxonomy and metadata schema) and managed content maintenance (including production) for website

The Strausberg Group:
City of Indian Wells — Luxury Travel
wrote copy for website

Park La Brea Apartments — Real Estate
performed search engine optimization



				copy at fjrudy dot com complete c.v. and work samples available on request

	02.2003 to Present			Freelance Senior Copywriter / Content Strategist / Information Architect collaborated with account executives, creative directors, art directors, brand managers, and clients wrote copy for multichannel campaigns (web, e-mail, direct mail, print, banner ads, in-store, and radio) conceived, documented, and implemented content strategy and information architecture MRM Worldwide (McCann Erickson): MasterCard — Finance wrote copy for Priceless.com microsites, including Destination: Priceless, banner ads, and consumer e-mails Time Inc. Content Solutions and Igicom: Unilever — Consumer Packaged Goods crafted requirements and designed information architecture (including taxonomy, metadata schema, and search) for redesign and relaunch of MakingLifeBetter.com The Advertising Research Foundation — Nonprofit performed needs analysis, crafted requirements, and designed information architecture (including taxonomy, metadata schema, and search) for comprehensive portal redesign and relaunch Fly Communications: Samsung Canada — Electronics Retail wrote copy for mp3 player product line microsite and banner ads Bushmills — Spirits wrote copy for microsites, e-mail and direct mail drive-to-web campaigns Chivas Regal — Spirits wrote copy for microsites and e-mail campaigns Wild Turkey — Spirits wrote copy for print ads, website, e-mails, and direct mail drive-to-web campaigns Pernod — Spirits wrote copy for website ESPN The Magazine & ESPN Insider — Entertainment wrote copy for direct mail, banner, and drive-to-web print ads Dun & Bradstreet — Finance wrote copy for direct mail packages BMG Music Club — Music Retail wrote copy for direct mail membership packages Anchor Blue — Fashion Retail wrote copy for website, e-mail campaigns, in-store promotions, and radio spots JWT: Merrill Lynch — Corporate Communications managed content strategy, audit, and transfer for Total Merrill, the Global Private Client Intranet redesign, and the Outlook 2007 Roundtable online video project Tribal DDB: DDB Connect — Corporate Communications performed needs analysis, crafted requirements, co-designed information architecture (including taxonomy, metadata schema, and search), and managed content audit and transfer (including data mapping and database management) for comprehensive intranet redesign DDB.com — Corporate Communications produced agency network site redesign Corsair Studio: NAACP Legal Defense Fund — Nonprofit co-designed information architecture (including taxonomy, metadata schema, and search), and managed content audit, transfer, and maintenance (including data mapping, database management, and production) for comprehensive site redesign Sushi Samba — Dining & Nightlife co-designed information architecture (including taxonomy and metadata schema) and managed content maintenance (including production) for website The Strausberg Group: City of Indian Wells — Luxury Travel wrote copy for website Park La Brea Apartments — Real Estate performed search engine optimization
	07.2001 to 01.2003			Project Director / Production Manager Columbia University Digital Knowledge Ventures Electronic Publishing Initiative @ Columbia Columbia International Affairs Online — Education, Social Sciences Columbia American History Online — Education, Social Sciences Columbia Earthscape — Education, Natural & Social Sciences oversaw the direction, development, and production of subscription-based digital archive projects consisting of up to 50,000 assets created and implemented project plans detailing strategic objectives, technical specifications, identification of risks, contingencies, scheduling, budget, and allocation of creative and technical resources collaborated with stakeholders on design, editorial, implementation protocols, and accountability managed builds, testing, quality assurance, and launches recruited, trained, scheduled, supervised, and evaluated creative and technical staff prepared, revised, and presented project status reports
	02.2001 to 06.2001			Web Developer Electronic Publishing Initiative @ Columbia acquired, organized, and trafficked assets for project production, maintenance, and revisions orchestrated monthly updates and provided quality assurance performed sitebuilding tasks, including coding, image processing, and compressing audio and video
	Completed 05.2000			Professional Certificate in Web Development New York University
	Completed 06.1995			Master of Fine Arts in Dramatic Writing UCLA School of Theater, Film, & Television
	Completed 05.1989			Bachelor of Arts in Psychology University at Buffalo, the State University of New York
				Operating Systems Windows, Macintosh, and UNIX Languages English, Russian, HTML, DHTML, CSS, JavaScript, XML, and XHTML Applications Microsoft Office, Project, Visio, Access, and FileMaker Pro BBEdit, Dreamweaver, ColdFusion, HomeSite, Photoshop, QuarkXPress, InDesign, Director, Illustrator, Final Cut Pro, Premiere, Squeeze, Cleaner, PEAK, and Flash